To ensure our viability over the long-term, we recognize the need to continuously improve the value that we create for our key stakeholders: our clients and our employees. In creating value for our clients, we constantly strive to satisfy their needs for high quality products and services that are delivered on-time at a competitive price. We recognize that customer satisfaction, if met consistently over a sustained period, leads to customer loyalty. This in turn leads to our long-term viability. Being customer-focused is one of our enduring principles. Being moral is another.
We choose to do business with high profile client organizations who are ethical, who create sustainable value for society, and who are genuine about reducing their carbon emissions. Satisfying our clients would not be possible without the contribution of our people. We value employees who are honest, competent and willing to learn, who have energy and do everything with a sense of urgency, who pay attention to detail and take nothing for granted, and above all are passionate about serving our clients.
We also value the contribution made to our long-term success by our suppliers, strategic alliance partners and shareholders. We also recognize the importance of other stakeholder groups, including local authorities and society in general. We aim to ensure that these stakeholders are not prejudiced by our actions.